Territory mapping for a leading price comparison company
Verivox are the second largest price comparison business in Germany, covering a range of services from car insurance through to utilities.
Verivox approached us eager to expand into new territories and diversify their revenue streams. First, they needed to identify the biggest service opportunities for their brand.
We used a jobs-to-be-done innovation framework to uncover what these service propositions could be.
This meant running customer journey workshops concurrently with an opportunity identification survey.
We combined robust quantitative modelling with qualitative insight to create a growth strategy for the senior client team to execute.
Our insight clearly defined the biggest market opportunities, and gave an estimated ROI for each.
With this, Verivox were able to quantify the risk and reward of each territory they could explore.
We’re now working with Verivox on phase 2 to bring the product to market, including full design and development.