Launching a new digital banking service for SMEs
RBS wanted to create a new digital banking service for SMEs that was separate from their core brand identity.
They needed to identify a credible and differentiated service they could provide to this market. After that, they needed to gauge the likely take up of this service by different types of SME businesses.
They had to establish their credibility to play in this space and determine where the biggest commercial opportunities lie.
Design Sprint with the core RBS team to define ‘jobs’ (from Jobs-to-be-Done innovation theory) that a new service could provide.
Created a quantitative model that mapped the opportunities for RBS to explore.
Co-wrote a business case for the new service.
- The business case was accepted by the board, and phase two is now underway.
- We’re supporting an internal team in building a commercially viable business model to launch.