Pivot

Challenge

McCain Foodservice needed to empower their sales team to sell more products. To do this, they wanted to update their product catalogue and sales technology.

Their secondary objective was to foster better communication and knowledge sharing within their sales team.

McCain wanted a digital solution that was cost-effective and could be widely used amongst a large network of sales professionals.

Execution

Created a mobile app to showcase the full product range. Highlighted best selling items to generate more sales.

Built a ‘knowledge sharing’ mobile and web app that collated best practice sales material in one place.

Results

McCain’s sales force now use these apps as part of their standard selling practice.

  • 20% uplift in average volume of cases ordered.
  • 30% annual savings over printed materials.

Contact

Leeds Office

White Rose House
8 Otley Road
Leeds
LS6 2AD

London Office

154-160
Fleet Street
Blackfriars
EC4A 4DQ