Driving Better Sales and Performance
McCain Foodservice needed to empower their sales team to sell more products. To do this, they wanted to update their product catalogue and sales technology.
Their secondary objective was to foster better communication and knowledge sharing within their sales team.
McCain wanted a digital solution that was cost-effective and could be widely used amongst a large network of sales professionals.
Created a mobile app to showcase the full product range. Highlighted best selling items to generate more sales.
Built a ‘knowledge sharing’ mobile and web app that collated best practice sales material in one place.
McCain’s sales force now use these apps as part of their standard selling practice.
- 20% uplift in average volume of cases ordered.
- 30% annual savings over printed materials.
“The app is already proving to be a great success with the sales team; streamlining all of the collateral created for them in a really simple, easy to use platform. And not only that, customers love it too. The app is so visual and intuitive, it makes for a great experience for sales rep and customers alike.”
Senior Category Manager, Catherine Rigg