Differentiating an online buying journey to grow revenue
John Adams’ online buying experience was in need of an overhaul. They were losing market share to their competitors due an undifferentiated and dated digital design.
Their specific problem areas were an unengaging product catalogue and limited browse / explore functionality for potential customers. These two issues led to underperformance in sales order volume and visitors.
Our client needed a creative approach to help customers discover and order more stock from their eCommerce store.
Full user experience diagnostic of online journey, we analysed the conversion metrics of each element.
Built a new, fully responsive website which showcased the product catalogue in a modern, sales-focused way
Designed several concepts for a new ‘browse / explore’ section. Developed this into the final version the website that was launched.
- Significant increase in the number of orders placed.
- 240% increase in visitors.
- 190% increase in page views.