Pivot

Challenge

John Adams’ online buying experience was in need of an overhaul. They were losing market share to their competitors due an undifferentiated and dated digital design.

Their specific problem areas were an unengaging product catalogue and limited browse / explore functionality for potential customers.  These two issues led to underperformance in sales order volume and visitors.

Our client needed a creative approach to help customers discover and order more stock from their eCommerce store.

Execution

Full user experience diagnostic of online journey, we analysed the conversion metrics of each element.

Built a new, fully responsive website which showcased the product catalogue in a modern, sales-focused way

Designed several concepts for a new ‘browse / explore’ section. Developed this into the final version the website that was launched.

Results

  • Significant increase in the number of orders placed.
  • 240% increase in visitors.
  • 190% increase in page views.

Contact

Leeds Office

White Rose House
8 Otley Road
Leeds
LS6 2AD

London Office

154-160
Fleet Street
Blackfriars
EC4A 4DQ